To my mind, the most intriguing exercise this morning during Outsell Vice President and Lead Analyst  Chuck Richards’ presentation was hearing from the publishers and vendors in this audience on two questions. The audience was asked to identify two things — the first, being what they saw as the single biggest user need and the second, their identification of the biggest challenge facing the publishering community in satisfying that need. Nine tables of attendees wrestled with this and delivered the following as their answers.

In responding to the first question regarding the single most significant user need, publishers responded with:

  • reliable information in a one-stop shop
  • information efficiency
  • easy, timely access to correct information
  • targeted, relevant information and good pathways to discovery
  • relevant, quality information, speedily delivered

What do publishers themselves see as their biggest challenge in satisfying that need?

  • Explosive competing demands from both users and from internal decision-makers
  • Managing information clutter
  • Taking full advantage of available media for both new and old audiences
  • Economics of making the transition to a world of distributed publishing
  • Business models.

One of the themes that Chuck focused on was that of crossmedia — the idea that your print and your electronic media should be fueling each other as well as new areas (such as events) in heightening your visibility and driving of revenue.  He indicated that he has a number of items bookmarked on Delicious, the social bookmarking site, with the tag crossmedia that may be worthwhile investigating.

An interesting conversation has come up at the SSP Top Management Roundtable: “What now constitutes ‘production quality’ for video, photography, etc.?”

YouTube and cellphone photos and videos of news events have become quite common, and people spend hours watching videos that professionals would normally dismiss as amateur, and not production-ready. The adoption of non-traditional TV viewing alternatives (Apple TV, Hulu.com, and others) have also changed the game. On-demand and iTunes program purchases, along with small displays that are immersive like on the iPhone and other devices make the question even more thorny.

Like many things in the apomediated online space, users define what is good enough. Professional standards can be a point of pride, but they aren’t the only standards, nor are they any longer perhaps the prevailing standards.

Reblog this post [with Zemanta]

A surprising finding — half of online users click on at least one online ad per week.

And people say this doesn’t work?

Really . . .

The SSP Top Management Roundtable is underway, with a great keynote from David Perlmutter, author of “Blog Wars.” At the break, it’s happening just as I’d hoped, with two bloggers (one of them is writing this) blogging and two podcasters recording interviews with attendees.

So far, very interesting. Now, onto building audience!

Perlmutter, Professor of Journalism at the School of Journalism and Mass Communication, University of Kansas, gave a truly interesting overview of the changes being driven by blogging in political arenas. He noted that criticisms leveled against blogging were very similar to the criticisms leveled against radio as it was rising to compete with the print media. There is a history of new technology coming along and a politician deciding “Hey I can use this technology to my advantage” as Frankline D. Roosevelt. Roosevelt’s fireside chats were talking directly to the American people, bypassing traditional media, in order to persuade the American people and personalize the President to those citizens in their own homes, sitting before the “radio” hearth. Radio was new media for FDR and he used it. Effectively.

Blog technology came along at a point when the vast population was experiencing some level of disenchantment with the “horse race” approach of the media to the electoral process. Perlmutter sees blogs as playing an influential role as individuals use the technology to organize themselves over the Internet (shades of Clay Shirkey’s Here Comes Everybody). Even small groups of 500 individuals can shift the story and the dynamic.

The friction with regard to scholarly publishing was raised during the Q and A session, when someone asked about the presence of the filter in such a publishing environment. Publishers – particularly in this arena – have traditionally provided that service. In an age of instantaneous publishing and open access, who will provide that filter?

One side note – Perlmutter’s book, Blogwars, offers the most cogent explanation of exit polls that I personally have ever encountered. On that score alone, I can heartily recommend the book, available from Oxford University Press.

In reviewing the flow from Twitter this morning, I noted that jafurtado has referenced Scott Karp’s most recent posting to his blog, Publish2.   Note this quote:

Instead of chasing links from Drudge, for example, as many newspaper sites do, they should focus on BEING a destination for finding links. Imagine a web newswire where the collective linking of newspapers’ sites could actually compete with sites like Drudge in driving traffic to newspaper content and other high quality journalism.

Karp is giving the closing keynote here tomorrow so I am wondering if he will touch on this item in his talk. It’s about adding value for publishers these days, whether news or scholarly research.

Well, the meeting is about to start, and we already have one podcaster with an interview in the bag. If sleep eludes him, it may be up Thursday morning.

It’s warm and muggy here in Philadelphia. Someone important enough to need bodyguards was in the hotel today.

More tomorrow, as things get rolling. Now, off to sleep!

As one of the official bloggers at TMR, I am particularly looking forward to the opening session of the SSP Top Management Roundtable tomorrow morning. David D. Perlmutter, author of BlogWars and occasional blogger over at the Oxford University Press blog, will be giving the opening keynote address. Of particular interest to this audience will be the most recent posting that he did on medical and health blogging.

By chance, I happened upon an interview he did with Jon Stewart of the Daily Show following the publication of his book. It’s always neat to see an author hold his own with Stewart so I recommend viewing the six-minute video there on Comedy Central.

I’ve been reading BlogWars on my Kindle and have high hopes of chatting with Professor Permutter at some point during the TMR about his ideas.

Well, the conference calls with the speakers, bloggers, and podcasters are almost all done, and the program is shaping up to be a great one! Some of the calls have led to offline discussions between panelists, some calls were hard to end because the discussion was so engrossing. I’m excited to see what everyone brings to the event.

Jill O’Neill and I have added our Twitter feeds to this blog for the run-up to the event, for during the event, and for after the event. Micro-blogging is a major source of information these days, and we decided to include it in the scope (actually, Jill wisely suggested it, and I rapidly agreed).

Registration is still available, if you’re running late in your planning.

See you in Philadelphia!

Reblog this post [with Zemanta]

If you’re following this blog about the 2008 SSP Top Management Roundtable, then a post on the SSP’s Scholarly Kitchen blog about “The Age of the Blog” might be interesting.

August 2017
M T W T F S S
« Sep    
 123456
78910111213
14151617181920
21222324252627
28293031  

RSS Jill O’Neill’s Twitter Feed

  • An error has occurred; the feed is probably down. Try again later.

RSS Kent Anderson’s Twitter Feed

  • An error has occurred; the feed is probably down. Try again later.