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I gave a brief presentation on the Friday of the SSP Top Management Roundtable, talking about why blogging works. Here is a brief overview of what I had to say:

  • There is a media source that is known for polemicism, sporadic coverage, mimicry, factual errors, superficial coverage, and cronyism. It’s the mainstream media. Against this, accountable, linked, and often long-form writing like that in the better blogs does well.
  • Blogs are growing, from a traffic standpoint, at 4x the rate of traditional media sites.
  • Blogging is the signature written form of our age.
  • Blogging reveals hidden expertise, and unearths experts with perspective and access that the mainstream media can never replicate.

These are just a few comments from my presentation. I’m a convert, as this blog and the Scholarly Kitchen show. Just look at the expertise we’ve unearthed on both blogs.

What are you waiting for, expert who is reading this?

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An interesting conversation has come up at the SSP Top Management Roundtable: “What now constitutes ‘production quality’ for video, photography, etc.?”

YouTube and cellphone photos and videos of news events have become quite common, and people spend hours watching videos that professionals would normally dismiss as amateur, and not production-ready. The adoption of non-traditional TV viewing alternatives (Apple TV, Hulu.com, and others) have also changed the game. On-demand and iTunes program purchases, along with small displays that are immersive like on the iPhone and other devices make the question even more thorny.

Like many things in the apomediated online space, users define what is good enough. Professional standards can be a point of pride, but they aren’t the only standards, nor are they any longer perhaps the prevailing standards.

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A surprising finding — half of online users click on at least one online ad per week.

And people say this doesn’t work?

Really . . .

The SSP Top Management Roundtable is underway, with a great keynote from David Perlmutter, author of “Blog Wars.” At the break, it’s happening just as I’d hoped, with two bloggers (one of them is writing this) blogging and two podcasters recording interviews with attendees.

So far, very interesting. Now, onto building audience!

Well, the meeting is about to start, and we already have one podcaster with an interview in the bag. If sleep eludes him, it may be up Thursday morning.

It’s warm and muggy here in Philadelphia. Someone important enough to need bodyguards was in the hotel today.

More tomorrow, as things get rolling. Now, off to sleep!

Well, the conference calls with the speakers, bloggers, and podcasters are almost all done, and the program is shaping up to be a great one! Some of the calls have led to offline discussions between panelists, some calls were hard to end because the discussion was so engrossing. I’m excited to see what everyone brings to the event.

Jill O’Neill and I have added our Twitter feeds to this blog for the run-up to the event, for during the event, and for after the event. Micro-blogging is a major source of information these days, and we decided to include it in the scope (actually, Jill wisely suggested it, and I rapidly agreed).

Registration is still available, if you’re running late in your planning.

See you in Philadelphia!

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If you’re following this blog about the 2008 SSP Top Management Roundtable, then a post on the SSP’s Scholarly Kitchen blog about “The Age of the Blog” might be interesting.

Judging from an article from Inside HigherEd, it’s clear that the Kindle is going to be a viable platform for scholarly communication as university presses (Princeton, Oxford, Yale, and others) begin pushing their books and materials through the device.

I’m pleased to note that Chuck Richard, VP and Lead Analyst at Outsell, Inc., has agreed to speak at the 2008 SSP Top Management Roundtable in Philadelphia. Chuck is a very knowledgeable and objective resource, and will be discussing trends in audience, users, and adoption rates.

I’m happy to announce that Ian Freed, VP of Digital (and the Kindle) at Amazon.com, has agreed to participate at the SSP Top Management Roundtable, September 3-5, 2008, in Philadelphia. He’ll join us to discuss the Kindle and commercialization of blogs and other forms of digital content.

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