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Chuck RichardBeyond the Book’s Chris Kenneally Interviews Chuck Richard
According to the old Russian proverb, where there are crumbs, there will be mice. On the Web, content mice — that’s us, folks! — feast on information and leave trails revealing their interests.

Building on that basic observation, Outsell Inc. Vice President and Lead Analyst Chuck Richard suggested on Thursday that publishers can track these trails for important leads on how to build their online businesses. In a short chat following his talk with Beyond the Book‘s Chris Kenneally, Chuck also cautions that re-thinking content leads inevitably to re-thinking staff and management assignments.Outsell Logo

Susan KesnerSusan Kesner Interviews Audrey Melkin
Taking the SSP TMR podcast microphone in hand next is Susan Kesner of Copyright Clearance Center and SSP’s immediate past president.

Sue speaks about the conference “takeaways so far” with Audrey Melkin, Atypon’s director of business development. Among other points, the two agree that scholarly publishing has a lot to learn from its B2B and trade publishing “cousins.”
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Scott HensleyBloggers vs. Journalists?
When blogging emerged in 2004 during the last presidential election cycle, many traditional journalists and media executives reacted skeptically – one going so far as to suggest that bloggers were to the media what fleas are to a dog.

Veteran reporter and Wall Street Journal health industry blogger Scott Hensley remembers those days, and four years later, looks ahead with enthusiasm to a world of co-dependency for bloggers and journalists.

David PerlmutterWhere Blogging Meets Publishing
In Philadelphia over the next two days, at a gathering of top editors, authors and publishers, the Society for Scholarly Publishing will reckon with a sea change in the media ecosphere: Authors today can leverage incredibly robust, stable, and effective publishing technology to reach their audiences – so where does this leave publishers?

At this morning’s keynote address, David Perlmutter, University of Kansas journalism professor and author of “Blog Wars,” provided a succinct history of blogs and linked their rise to popular distrust of and dissatisfaction with traditional media.

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