I gave a brief presentation on the Friday of the SSP Top Management Roundtable, talking about why blogging works. Here is a brief overview of what I had to say:
- There is a media source that is known for polemicism, sporadic coverage, mimicry, factual errors, superficial coverage, and cronyism. It’s the mainstream media. Against this, accountable, linked, and often long-form writing like that in the better blogs does well.
- Blogs are growing, from a traffic standpoint, at 4x the rate of traditional media sites.
- Blogging is the signature written form of our age.
- Blogging reveals hidden expertise, and unearths experts with perspective and access that the mainstream media can never replicate.
These are just a few comments from my presentation. I’m a convert, as this blog and the Scholarly Kitchen show. Just look at the expertise we’ve unearthed on both blogs.
What are you waiting for, expert who is reading this?