An interesting conversation has come up at the SSP Top Management Roundtable: “What now constitutes ‘production quality’ for video, photography, etc.?”

YouTube and cellphone photos and videos of news events have become quite common, and people spend hours watching videos that professionals would normally dismiss as amateur, and not production-ready. The adoption of non-traditional TV viewing alternatives (Apple TV,, and others) have also changed the game. On-demand and iTunes program purchases, along with small displays that are immersive like on the iPhone and other devices make the question even more thorny.

Like many things in the apomediated online space, users define what is good enough. Professional standards can be a point of pride, but they aren’t the only standards, nor are they any longer perhaps the prevailing standards.

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