Beyond the Book’s Chris Kenneally Interviews Chuck Richard
According to the old Russian proverb, where there are crumbs, there will be mice. On the Web, content mice — that’s us, folks! — feast on information and leave trails revealing their interests.
Building on that basic observation, Outsell Inc. Vice President and Lead Analyst Chuck Richard suggested on Thursday that publishers can track these trails for important leads on how to build their online businesses. In a short chat following his talk with Beyond the Book’s Chris Kenneally, Chuck also cautions that re-thinking content leads inevitably to re-thinking staff and management assignments.
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September 6, 2008 at 1:47 pm
SSP TMR Rocked the House! « The Scholarly Kitchen
[...] analytics, and the Web as a platform, are closing these gaps and addressing these user needs. An interview with Chuck Richard, by Adam Weiss, is also available. Chris Kenneally of Beyond the Book conducted this interview, and [...]